Monthly Archives: May 2011

Win a pair of HABITUAL from Denimology

Posted by The E on May 31, 2011

Denimology Logo

As you may have seen, our friends at Denimology have been giving away jeans all month long to celebrate their 5th Anniversary. We’re excited to be a part of the Grand Finale – the final Bonus Daily Denim Giveaway features HABITUAL as one of 10 pairs of jeans you can win.

There’s three ways to enter (do all three for multiple chances to win). The contest ends tonight, May 31st, at midnight.

1) Submit your email address at

2) Follow @denimology on Twitter and then Tweet this message: “$5000 #Denim #Giveaway – #Win Free Jeans Every Day in May @Denimology #Contest info here”.  Follow us while you are at it! @habitualdenim

3) Go to the Denimology $5000 Denim Giveaway Page on Facebook and click “Like”.

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On The Road: Alexander McQueen – Savage Beauty at the Met

Posted by The E on

Alexander McQueen Savage Beauty - Red dress

We finally made it to see the Costume Institute’s tribute to the late Alexander McQueen, the aptly named Savage Beauty, now on exhibit at the Metropolitan Museum of Art.

If you have had any doubt as to McQueen’s influence on the creation of fashion, look no further than this exhibit. Appropriately stationed at the Met, Savage Beauty is more art than anything else – no need to work in fashion to appreciate the gravity of these works. Guests wind through room after room of McQueen’s designs, spanning a career from his first collection as a graduate student, through his time at Givenchy, up to his final couture collection under the McQueen label.

The signature motifs of his work are on full display: inspirations from the natural world, unconventional materials, altered silhouettes and shapes, and the shocking techniques he used to make people “fear the women he dressed”. Also evident is the enormous pressure he created for himself, each collection setting an expectation of shock, spectacle, and beauty that kept the fashion community constantly wanting.

The curator, Andrew Bolton, has arranged the exhibit in 6 distinct sections, each with it’s own thematic feel and sound derived from McQueen’s frequent inspirations, under the through-line of Romanticism. In Bolton’s own words, “McQueen doggedly promoted freedom of thought and expression and championed the authority of the imagination. In so doing, he was an exemplar of the Romantic individual”.

The Romantic Mind - The first section of the exhibit showcases the impeccable construction and craftmanship McQueen learned while working as a tailor on Saville Row. Highlight: The “bumster” pants and gowns, which were lowcut in the back to exhibit what he considered the most attractive part of a man or women, the bottom of the spine (and the accompanying cleavage of the rear end).

Romantic Gothic – Murky mirrors bring you inside an Edgar Allen Poe poem (McQueen referred to himself as the Poe of Fashion). Perhaps the darkest section of the exhibit contains his elaborate leatherwork inspired by bondage costume, and extensive use of bird feathers. Highlight: The centerpiece of the show is the Cabinet of Curiosities, a room containing some of the iconic pieces of several collections, the most elaborate accessories, and filmed segments of his most famous runway moments.

Alexander McQueen Savage Beauty - The Cabinet of Curiosities

Romantic Nationalism – Drawing on his Scottish heritage and British identity, his exploration of tartan is on one side and regal attire on the other.

Romantic Exoticism – It’s a walk into a life-sized music box to view the fine detailing of his embroidery, which stemmed from his exploration of Japanese, Chinese and Indian culture. Highlight: A Japanese inspired straight-jacket robe with a giant windowbox hat.

Romantic Primitivism – Largely containing work from the collection Irere, which told the story of a shipwreck and consequent landing in the Amazon jungle. Highlight: The film by John Maybury shown on a screen on the ceiling depicts a model swimming in silk and water, and originally played as the backdrop of this runway show.

Romantic Naturalism – Inspired by nature, a constant throughout his work, these pieces utilize everything from feathers to flowers. Highlight: Take special note of the iconic armadillo boots, made famous by Lady Gaga.

Alexander McQueen Savage Beauty

The Exhibit has been immensely popular, so consider going at an off time, in the morning or during a weekday. The museum cattles people through the exhibit during rush times, and you will not be able to take in the whole exhibit or see the pieces up close. Savage Beauty closes on August 7th. See more of the exhibit on the Met’s blog.

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Happy Memorial Day Weekend from HABITUAL

Posted by The E on May 27, 2011

Cape Cod

No matter where you are off to, have a wonderful Memorial Day Weekend, and be sure to send a picture to us at! We’ll put our favorites up here next week.

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Yarn Bombing in the PDC

Posted by The E on

Olek: The Room is Green, The Sky is Pink

The Pacific Design Center, a collection of home décor showrooms on Melrose Avenue in West Hollywood, always keeps the lobby interesting with new art installations. Between photo exhibitions, furniture pieces upholstered in the same fabric as matching summer dresses, or even the recent giant toppled head of Venus, we always try to walk through the building when we are in the neighborhood.

Right now you can see a “yarn bombing” installation by Olek, featuring a full bedroom – four poster bed, picture frames, television and all – covered in pink, green and purple knitting. Operating a small faction of the street art movement that is sometimes called “grandma graffiti”, artists like Olek are known for taking ordinary, everyday objects, including statues, bicycles, people, or even the Wall Street bull, and covering them in creative crochet.


See more images in this slideshow from the New York Times.

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On the Road: Memorial Day Essentials

Posted by The E on May 25, 2011

Hermes Silk Scarf

Memorial Day weekend is the unofficial start of summer, where people finally pull out the barbecues, put the coats away, and maybe even road trip to the beach.  It’s also one of the biggest travel weekends of the year. If you are headed out of town, there are lots of essentials to pack with you - tank tops, cardigans, a favorite pair of HABITUAL jeans, a maxi dress, platform sandals, sunglasses, and much more. But one item we won’t travel without is something that can be a part of any look. It’s a lightweight space saver and our very own “Linus blanket”: a quality silk scarf. In addition to wearing it the old fashioned way, a silk scarf can pull off double duty in a pinch. We have worn it as:

a head band
an eye mask (on the plane or for quick naps in the car)
a top (tie it in back to create a simple tube top underneath a cardigan)
a bracelet
a belt
a purse (there’s a great video with instructions for making a purse out of a scarf here)
a sarong

5 Ways to Wear a Silk Scarf

While it doesn’t have to be Hermes, look for a square-shaped, quality scarf made of real silk, which will last longer and will always be appropriate.  Bloomingdale’s has a great selection. We have used one scarf for the past 12 years on nearly every warm weather vacation, from campgrounds to the most cosmopolitan of cities.

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On Trend: All Things Python

Posted by The E on May 24, 2011

HABITUAL Audrey legging in Black Mamba

While Vogue attributes this spring’s python trend to the Egyptian Cobra that recently escaped from the Bronx Zoo (In case you missed it, a parody Twitter account @BronxZoosCobra was the talk of the town, gaining over 240,000 followers and receiving offers for a stay at the Plaza Hotel and an endorsement deal with SKYY Vodka, among other things), this is actually the most recent iteration of a larger, ongoing animal leather and exotic skin trend. Python has found home this season on everything from YSL platforms to bags, and you can even get a python pedicure treatment.

Our own take on snake is the Audrey legging in the wash Black Mamba. This is a black treatment with plenty of shine and a leathery snakeskin detail. The name comes from an African snake called the Black Mamba, the fastest snake in the world and also one of the most venomous. We like to pair it with a simple black or white top and clean shoes to contrast the energy of the legging. Choose a bright polish on your next manicure to add a bit of color.

If you live in the LA area, you can find it exclusively at Nordstrom South Coast Plaza, Mission Viejo, Brea, or Thousand Oaks, or at Code C in West Hollywood. The style will ship to additional stores later this year.

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HABITUAL Obsession: Fashion Illustration by Sabine Pieper

Posted by The E on May 23, 2011

Fashion Illustration by Sabine Pieper

On Mondays we all need a bit of a pick me up. For us today it was the bright pop of fashion illustrations by Berlin-based artist and photographer Sabine Pieper. While the figures in many fashion illustrations come off flat, intended to emphasize a dress or look more than the person wearing it, Pieper employs mixed media and a skilled hand turn her “models” into full-on characters. They have so much depth you almost want to meet them. She is best known for illustrating the column “Mademoiselle: Confessions of an Elle girl” for Elle UK. See more of her work on her blog.

Illustration by Sabine Pieper

Fashion Illustatrion by Sabine Pieper

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Filling Potholes with Colorful Yarn

Posted by The E on May 20, 2011

Juliana Santacruz Herrera Crack

Does this count as graffiti? We loved this street art concept by Juliana Santacruz Herrera, who decided to brighten up potholes and cracks in the streets of Paris with colorful yarns. Hard to go wrong when you make the city prettier and solve a public nuisance at the same time! You can see more pictures in this post from

If you’ve felt the potholes on Wilshire Boulevard anytime recently, you would agree LA could really use an artist like this right now. The only challenge would be installing them quickly enough not to get hit! The artist also put a fun time-lapse video of the installation on her Flickr page.

Juliana Santacruz Herrera Pothole

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Scott Schuman – The Sartorialist Short Documentary

Posted by The E on May 19, 2011


Intel recently put together an interesting short documentary that examines the creative process of Scott Schuman, aka The Sartorialist, to market the brand to those who value visual expression.

If you are not familiar, Schuman is the street fashion hero and trailblazer, documenting the way real people dress with his camera and sharing it with the world through a blog that attracts around 70,000 readers per day. Schumann was a fashion industry veteran before he decided to start shooting all the “really cool people” he noticed every day on the street and show them in one place. He’s since become one of the most influential people in fashion.

One of our favorite messages from the film is that Scott was never a photo assistant and never pursued a career as a fashion photographer. He just went out and started shooting the people he felt were interesting, developing his own style, and setting himself apart. We love the blog because there is no “fuss” – he focuses on beautiful imagery presented in the simplest way. It also doesn’t hurt that his girlfriend is one of our other favorites, the French fashion blogger Garance Doré.

Intel also created similar mini-documentaries about cellist Zoe Keating and designer Michael Wolff.

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On Trend: White Denim

Posted by The E on May 18, 2011

Isabel Marant - Spring 2011

Memorial Day is coming up next weekend and the weather continues to get warmer – that means it’s time to bring out the whites!  White denim doesn’t seem to hit every single summer, but thanks to a strong runway and a difficult winter, people are ready to wear white to celebrate 2011’s warmest months.

How to wear it:

Perhaps the most basic way to wear white denim is… with more white! You can stay cool and look cool by pairing white denim with a clean white shirt - just make sure to break it up with a tonal textured belt. Mixing white with off-white is another flattering combination for many people, such as this white pant and cream sweater look from Isabel Marant’s Spring 2011 collection. If you are going to wear color, commit to it and choose a simple shape in a bold color like orange, which is proving to be one of the must have hues for summer. Of course you can never go wrong pairing white with black; try a patterned knit tank that borrows some of the white from the pants and eases the contrast of the two pieces. Finally, while we adore the ankle strap kitten heels Marant showed on the spring runway, a simple platform sandal in a neutral color will work with nearly any white denim look.

How to wear white denim

Runway Look: Isabel Marant Spring Summer 2011 Ready to Wear
Tops: (Left to Right) James Perse Roll Sleeve Shirt, Jil Sander cashmere and silk blend sweater, Missoni Moss crochet-knit tank.
Belt: TopShop white textured snake effect skinny leather belt
Jeans: (L to R) HABITUAL Aaron rolled skinny in White out, HABITUAL Geena bootcut in White out, available at Nordstrom and
Shoes: Cacherel high platform

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