Monthly Archives: May 2012

Made in the USA: SerpentSea

Posted by The E on May 3, 2012

SerpentSeaWeaving together reclaimed sailing ropes, famous pirate names and a passion for eco-friendly DIY designs has produced some of the most gorgeous hand-woven mats, which come straight out of the U.S.A. Sophie Aschauer’s labor-intensive SerpentSea floor mats boast bold colors and clean, modern lines, drawing people in from all over to appreciate her nautically-sexy designs.

Aschauer founded SerpentSea in 2011 after a sailing trip to Nantucket. She embraces the traditional knots tied by sailors for centuries and infuses a quirky homage iconic nautical culture by naming her mats after three of the most infamous pirates from the 17th century, “Bonny”, “Drake” and “Morgan”. We can’t wait to get our hands on one of these beautifully crafted mats to add a little touch of the sea to our office!


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First Look: SCOOP NYC Opens on the West Coast

Posted by The E on May 2, 2012

Scoop NYC Brentwood

Yesterday, we shared with you a first look at our new Amaranth Ultra Hi Rise Skinny in Graffiti Print, and today, we are so excited to be heading to SCOOP NYC for a first look at their first west coast location in Brentwood, CA. We are also happy to report that our Amaranth Ultra Hi Rise Skinny in Graffiti Print (available on May 15), among many other styles, will be sold at this new location. If you are in the LA area, stop by the new store with us!

216 26th Street
Santa Monica, CA 90402

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First Look: Amaranth Ultra Hi Rise Skinny in Graffiti Print

Posted by The E on May 1, 2012


Recently debuted in NYLON Magazine’s Young Hollywood issue on Bella Heathcoate, our Amaranth ultra hi rise skinny in graffiti print is the stunning exception this season, not the rule. We have seen floral denim everywhere this season, but to really stand apart from the crowd, incorporate patterned pieces into your wardrobe that are as unique and beautiful as you are. We have created a new, edgy patterned denim that is truly one-of-a-kind.

We asked HABITUAL Design Director Jennifer Wojinski about how she came up with this unique pattern. Jennifer explains, “Most brands choose to go with standard floral motifs or ikats. We completely followed our inspiration and desire to be different and created a unique print instead of just following the crowd…we do prints, but we do it our way.”

Wojinski also shares that she saw beyond the standard florals and took the fashion road less traveled with a graffiti print inspired by the Surrealist art movement, which also happens to be the inspiration for the HABITUAL Fall 2012 Collection. This particular print was custom designed and is not only one-of-a-kind and produced exclusively by HABITUAL, but every pair is truly an original as each pant’s pattern is unique and different from the next. Within the print you’ll find feathers, eyes, words, numbers, text and more that help to create and express the ‘magical’ world of HABITUAL…it even contains the HABITUAL name…see if you can find it!

NYLON Magazine’s Young Hollywood issue on Bella Heathcoate

Where to find your own pair:

Amaranth ultra hi rise skinny in graffiti print comes in white, grey and red and will be available exclusively at Scoop locations in NYC at the Meatpacking and SoHo locations and at Scoop’s new Brentwood location. (Amaranth will be available in stores May 15.)

SCOOP NYC Meatpacking
430 West 14th Street
(at Washington Street)
New York, NY 10014

473 – 475 Broadway
(Between Broome and Grand Streets)
New York, NY 10013

SCOOP Brentwood
216 26th Street
Brentwood, CA

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