5 Questions: Kim Friday of WWD

Kim Friday of WWD

We love getting to know fashion experts, espcecially to pick their brain about the latest and greatest trends in fashion, but also just to see how they spend their time outside of fashion! This week, we were lucky enough to interview the Senior Fashion Editor of Women’s Wear Daily, Kim Friday. Kim oversees the American and European sportswear markets, covers the bi-annual runway collections and is a contributor to WWD.com.

Prior to her time at WWD, Kim was a freelance fashion stylist and writer for such publications as W Magazine, The New York Times and Los Angeles Magazine. She was also a frequent contributor to The Today Show and CBS’ The Early Show.

In her personal life, Kim is mom to a rescue pup named Lola, a five-time Godmother, an avid cook, yoga enthusiast and a horrible surfer. Learn more about Kim and her amazing winter styling tips for this season in our favorite five questions…

New York or Los Angeles, and why?

Both. I’ve bounced between the two cities most of my adult life and couldn’t ever choose. I’m from New York originally and reside here now and I love the energy of it, the conveniences, and the culture. On the other hand, my father was from Los Angeles so I was raised a Lakers fan and I went to college there. I actually began my career at WWD in Los Angeles too, first as an intern while in school and years later as the West Coast Fashion Editor. I’ve been blessed to be able to travel back and forth a lot over the years but when I finally convince George Clooney to marry me it will be doubly great because then I can finally be bi-coastal.

Give us a sense of your personal style?

In a word…black. It began as a necessity when I was a struggling young assistant surrounded by all these amazing clothes on shoots, none of which I could afford. I adapted a uniform of black basics that were the best quality I could manage and then saved my pennies for sample sales or the outlets to buy great bags and shoes. The look sort of stuck so now I’m a devotee of labels like Zero Maria Cornejo, Rick Owens, Alex Wang and Tse Cashmere. I am obsessed with Ann Demeulemeester and Christian Louboutin for boots and shoes, Yves Saint Laurent for coats and bags, and over the past few years I’ve started having my tailor make classics with a twist for me. It’s a luxury in some ways as it allows me to get exactly what I want and be assured no one else will have it, but it’s actuality it’s not as pricey as you would imagine so I consider it a win-win.

You’re best known for being a fashion expert, but what do you consider your greatest talent?

Cooking. I love, love, love to cook and I just finished a monster kitchen renovation that turned out pretty amazing for such a tiny space. My friend Heather John Fogarty did a great post about it on her oh-so-chic blog The Foodinista,  http://thefoodinista.wordpress.com/2012/06/18/kitchen-makeover/ . I keep telling Teal she has to come over for dinner next time she’s here — consider this her formal invitation!

What’s your daily habit?

Talking to my dog as if she actually has an opinion about my outfit or whether or not I’m too old to still be swooning over Edward Cullen. She’s a wise little rescue pup that Lola Friday.

What’s one thing in your closet you could never give up? And what’s your go-to piece in the closet right now?

Oh God, so many choices, so little space. I guess I’d have to say my little Louis Vuitton bag. The very first credit card I ever got in my own name was a Bullock’s department store card, who merged with Macy’s back in the early nineties. The very day I got it in the mail, I marched up to the counter at the Westwood store in L.A. and said to the sales girl, “What’s the biggest LV bag I can buy for my $500 limit?” She handed me the Speedy 25, which was $495 at the time. I bought it on the spot and wore it for years and years, which is why they are so classic. It’s a little too small for me these days, but my goddaughter will be very lucky on her sweet sixteen.

My go-to is the black raglan sleeve cashmere YSL coat that I splurged on for fall that is to die for. Everything looks better with that coat and I will have it forever.

Though I would be remiss not to mention the ridiculous Louboutin black suede slippers that I got last week that are sprinkled with little gold sequins and beads and disks that are hand-painted with real gold leaf. They are insanely beautiful yet shockingly comfortable and will undoubtedly be getting some heavy rotation until the weather turns to crap.

BONUS: What’s your best tip for styling this winter?

Like the Parisians, I believe in quality over quantity and lists. I never go shopping blind — well, almost never. As each season is nearing I go through my closet, toss or donate what’s done or what I haven’t worn, then make a list of the holes I need to fill, trends I want to add, as well as bring anything I want to fix or altered to my beloved tailor. Clutter is the enemy of any closet and it’s a proven fact most women only wear 20% of their clothes, so by keeping my wardrobe concise and re-inventing things I already have with the help of my tailor, it allows for those unexpected splurges.

This fall I think there is no better place to spend your hard earned cash than on a pair of coated black denim skinny or straight leg jeans. Habitual really does make the best ones — I know this because I’m the denim editor — and they look just like leather yet are much more economical, animal friendly and so comfortable. I’m also loving the boyfriend jean again, either plain or distressed in a medium hued wash. With both of these styles you can wear them casually with a slouchy sweater or T-shirt and a pair of Chuck Taylors (the only street sneaker in my book, sorry Isabel Marant) or dress them up with a blouse buttoned all the way up with a little crystal necklace and sky high heels, which would work for a date or work.

If you want the real scoop head to WWD.com where all the fashion shows every season worldwide are free to view!

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