Welcome to the new HABITUAL.
We are invigorated.
We celebrate the beauty all around us in daily rituals.
We embrace personal style and inner confidence.
Founded in 2001, we are proud of our brand origin and heritage as one of the original premium denim labels.
With a focus on quality and sustainability, we continue to design and produce styles that will easily become habitual staples to any wardrobe. We are simply better than ever! Every piece is expertly cut, sewn and washed in the USA by skilled artisans in Los Angeles.
Whether you have been a loyal fan since its inception or trying a pair for your first time, rediscover what it feels like to find your perfect jeans. Let everyone know when you can’t stop stocking your closet with our latest styles. Don’t be surprised if you find yourself wearing the same jeans for a week. When this happens, you undoubtedly have formed an unbreakable habit and know what HABITUAL is all about.