Category Archives: First Look!

White Out: Sneak Peek of Habitual Spring/Summer 2014

Posted by The E on September 19, 2013

We’ve spent the last few days showing our upcoming Spring/Summer 2014 line at the Coterie fashion exhibition in the gorgeous I.M. Pei-designed Javits building. The “space frame” windows cast a beautiful NYC light on some favorites of the collection, a trio in our coated white denim. Using a secret wash formula to produce, these pieces lend a clean and sharp look to any wardrobe that you simply can’t get anywhere else!

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Preview: Fall 2013 Collection

Posted by The E on March 27, 2013


Today, we hosted a preview for fashion editors to check out our Fall 2013 Collection. While we showed off some of our most anticipated washes and cuts, we got to enjoy with yummy treats by Bite Me Catering and cute Habitual cupcakes by Alana Jones-Mann. Can you spot anything that catches your eye in our collection yet? We’ll be sure to show more product closer up soon!

Fall 2013 Collection Preview

Alana Mann Cupcakes

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First Look: Fall 2013 Lookbook

Posted by The E on February 15, 2013

Fall Lookbook

New York Fashion Week has officially wrapped, which showed off some amazing and exciting Fall 2013 collections. Since Fall collections are on all of our minds, we wanted to share a sneak peek of OUR Fall 2013 lookbook!

Happy Friday, all!

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First Look: Fall 2012 Brand Image

Posted by The E on July 26, 2012

Habitual Fall 2012 Brand Image

Remember when we were showing you sneak peeks of a photo shoot from last month? Well, here is the first official image from that photo shoot, featured in the August issue of Nylon! We love how our Fall 2012 brand images came out – from the graininess in the photos, to the looks we were able to capture from the model, to the outfits styled with our favorite denim (of course); we could go on…it was all too much fun! What do you all think? We’ll show more soon…

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First Look: Alice Coated Skinny jeans in Raven

Posted by The E on July 11, 2012

Alice Coated Skinny jeans in Raven

Inspired by the beautiful black glossy feathers of the raven bird, our newest jeans Alice Coated Skinny jeans in Raven are now officially available for pre-sale at Nordstrom starting today and will be available for purchase online in two weeks.  Like the rest of the HABITUAL Fall 2012 Collection inspiration, head designer Jennifer Wojinski directly referenced the feathers in the surrealist painting by Remedios Varo, “The Creation of the Birds” for the Alice Coated Skinny jeans in Raven. A great transition piece from summer to fall, you’ll add a touch of edge to any outfit with these jeans!


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More Behind the Scenes: Photo Shoot

Posted by The E on June 15, 2012

Behind the Scenes of Photo Shoot

We promised that we’d share more photos from our latest photo shoot. What do you think ? We can’t wait to share even more with you!

Happy Friday and Happy Father’s Day to all of the amazing Dads!

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First Look: SCOOP NYC Opens on the West Coast

Posted by The E on May 2, 2012

Scoop NYC Brentwood

Yesterday, we shared with you a first look at our new Amaranth Ultra Hi Rise Skinny in Graffiti Print, and today, we are so excited to be heading to SCOOP NYC for a first look at their first west coast location in Brentwood, CA. We are also happy to report that our Amaranth Ultra Hi Rise Skinny in Graffiti Print (available on May 15), among many other styles, will be sold at this new location. If you are in the LA area, stop by the new store with us!

216 26th Street
Santa Monica, CA 90402

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First Look: Amaranth Ultra Hi Rise Skinny in Graffiti Print

Posted by The E on May 1, 2012


Recently debuted in NYLON Magazine’s Young Hollywood issue on Bella Heathcoate, our Amaranth ultra hi rise skinny in graffiti print is the stunning exception this season, not the rule. We have seen floral denim everywhere this season, but to really stand apart from the crowd, incorporate patterned pieces into your wardrobe that are as unique and beautiful as you are. We have created a new, edgy patterned denim that is truly one-of-a-kind.

We asked HABITUAL Design Director Jennifer Wojinski about how she came up with this unique pattern. Jennifer explains, “Most brands choose to go with standard floral motifs or ikats. We completely followed our inspiration and desire to be different and created a unique print instead of just following the crowd…we do prints, but we do it our way.”

Wojinski also shares that she saw beyond the standard florals and took the fashion road less traveled with a graffiti print inspired by the Surrealist art movement, which also happens to be the inspiration for the HABITUAL Fall 2012 Collection. This particular print was custom designed and is not only one-of-a-kind and produced exclusively by HABITUAL, but every pair is truly an original as each pant’s pattern is unique and different from the next. Within the print you’ll find feathers, eyes, words, numbers, text and more that help to create and express the ‘magical’ world of HABITUAL…it even contains the HABITUAL name…see if you can find it!

NYLON Magazine’s Young Hollywood issue on Bella Heathcoate

Where to find your own pair:

Amaranth ultra hi rise skinny in graffiti print comes in white, grey and red and will be available exclusively at Scoop locations in NYC at the Meatpacking and SoHo locations and at Scoop’s new Brentwood location. (Amaranth will be available in stores May 15.)

SCOOP NYC Meatpacking
430 West 14th Street
(at Washington Street)
New York, NY 10014

473 – 475 Broadway
(Between Broome and Grand Streets)
New York, NY 10013

SCOOP Brentwood
216 26th Street
Brentwood, CA

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First Look: Alice Skinny in Kiss

Posted by The E on April 6, 2012

Alice in Kiss

Although our new Alice Skinny in Kiss is only currently available for pre-order, we couldn’t wait to share with you this new look! This color coated jean is a beautiful nude with a “kiss” of pink. This color works with this seasons’ pastels trend or be worn as the perfect neutral base to any outfit. We think “kiss” is the new black!

Pre-order your own pair:

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First Look: HABITUAL's First Official Sample Sale on Wednesday, 3/28

Posted by The E on March 22, 2012

Habitual Sample Sale

In conjunction with our friends at +Beryll, we are excited to announce that HABITUAL’s first official sample sale will be on Wednesday, March 28. We hope to see you all there!

Wednesday, 3/28
10:00 a.m. – 6:00 p.m.
908 Colorado Ave.
Santa Monica, CA 90401

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