Category Archives: First Look!



First Look! More Coated Colors to Love

Posted by The E on October 27, 2011

HABITUAL's new Color Coated Denim ad, as seen in NYLON's November issue

We’re beyond excited to share the newest colors of our coated denim. After debuting our Color Coated Denim with warmer hues like Luggage, Chianti, and Vermilion earlier in the year, we’re turning down the temperature a bit with a new collection in an icier palette. As we saw on the Spring 2012 runways, cooler colors like dark purple and turquoise are right on trend, and we’re bringing our tones out early. Look for the same Coated you love, now in  Dark Feather, Dark Taupe, Turquoise, Alabaster and Purple Mountain. The first shipments will hit stores in November!

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First Look: Almas Hi Rise Zip Skinny in Acid Red

Posted by The E on September 29, 2011

 
HABITUAL Almas Hi Rise Zip Skinny in Acid Red

Valentino, Ferrari, Alessi, Ferragamo – Italy is synonymous with a culture of design. So much so that Prada, one of the most iconic Italian labels, recently took some flack from the blogs for veering from tradition to manufacture several limited edition handbags in India. For spring, we’re pulling in a bit of that Italian design sensibility with the Almas Hi Rise Zip Skinny in Acid Red. The Almas is a skinny cut denim that shows off the legs down below, but comes together up top in a slightly higher rise, perfectly suited to the modern woman (as Refinery 29 asks, who is still buying low rise denim?). But the most exciting part of this style is the Acid Red wash, featuring a beautiful Italian “crackle coating” treatment, which draws upon the colored denim trend and updates it with a bit of extra texture – just the thing to brighten up your mood once winter’s over. And don’t worry, if red’s not quite your thing, the Almas will also come in a black crackle coating called “Night”, an easy, worn-in blue wash called “Ceremonial”, a grey wash called “Rain”, and a clean white wash called “Snowfall”.

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First Look: Harrison Ultra Hi Rise Bell Bottom

Posted by The E on August 17, 2011

Harrison Ultra Hi Rise Bell Bottom in Iris

Here is a sneak peak of the Harrison Ultra Hi Rise Bell Bottom in Iris, a  new style from the HABITUAL Spring 2012 line, which picks up on both the 70′s and high waisted trends. We’re excited because Spring 2012 marks the first full HABITUAL collection for our Design Director, Jennifer Wojinski. We’ve also selected the Harrison, and this particular shot, to serve as the opener for our Spring 2012 look book, which just went off to the printers.

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First Look: HABITUAL Men’s, Launching Spring 2012

Posted by The E on August 12, 2011

Looks from the HABITUAL Men's line

There is big news coming from the HABITUAL brand for the spring season - we’re launching a line of premium men’s denim.

HABITUAL saw a void in the marketplace for a sophisticated, handcrafted men’s jean. The line is all about clean, modern, “city-inspired” looks and Handmade in USA craftsmanship. In the words of Design Director Jennifer Wojinski, “It’s a very tailored and sophisticated look with a European aesthetic. It’s more of a city look than the vintage look a lot of other brands are going for these days.”

Fit and Wash:

We’ve chosen a comfortable, higher rise that sits right at the hips, going against the trend of lower rise denim that has been prevalent the past several years. You’ll be able to find slim straight, straight, skinny, and relaxed boot fits, along with denim trousers and jackets. We are focusing on medium indigo, dark indigo, grey and black washes. You will also see a hand-applied black pigment coating, available on the skinny fit and the jacket, lending a leathery, rock & roll inspired feel. Some designs will have a minimal amount of hand-distressing.

Craftsmanship:

All of the looks will be hand crafted and hand finished in HABITUAL’s Los Angeles Factory with as little machinery as possible. The designs are cut from the best European denim fabrics, and laundering is done by denim artisans. We use fair labor practices at all levels of the production process.

How can you spot HABITUAL Men’s Denim?

We’ve opted away from aggressive embellishments and focused on a few subtle identifiers that will set HABITUAL Men’s apart and signify premium craftsmanship.

For most of the men’s line, you will find our signature Glory pocket in the front, on the coin pocket, along with a white contrast stitching that stretches up to the waistband. We are featuring both button and zipper flies, all with custom hardware and rivets. In back, you’ll see a leather patch stamped with the HABITUAL logo and tucked neatly underneath the top seam of the pocket, along with a white bartack on the back center belt loop. Inside, an artist-designed pocket lining features a skull, a crying eye, and an architectural arch along with a variety of text elements. Reinforced seams feature a black binding with the word “Believe” subtly visible.

The Fine Print:

The line will be available at retail in January 2012 at specialty department and specialty stores, retailing from $175 to $195 for basic washes, $225 for looks with hand distressing, and up to $325 for premium selvage. The denim jackets will retail at $275, except for one with calf leather sleeves, which will run $575.

Buyers and editors can get a true first look at the line at ENK, in Las Vegas, August 22-24th. You Can Find HABITUAL at booth number 11015. To make an appointment, please contact Christina Zamarripa at christina.zamarripa@pmkbnc.com.

The HABITUAL Men's Glory Coin pocket
HABITUAL Men's custom hardware
Leather patch stamped with the HABITUAL logo
A white bartack on the back center beltloop
Artist-designed pocket liner
HABITUAL Men's Shadow Glory Pocket

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First Look: Young the Giant

Posted by The E on June 9, 2011

Young the Giant

The Real Housewives aren’t the only entertainment coming out of Orange County right now (you don’t have to admit it, but we know you watch it too) - we’ve taken a liking to Newport-based Young the Giant.   The name is appropriate, these guys are young, a group of buddies in their early 20′s, but they’ve already picked up veteran producer Joe Chiccarelli, who has worked with indie cred meets commercial appeal artists like the White Stripes, the Raconteurs and My Morning Jacket. We’re expecting big things as they find their sound and their audience. Lead vocalist Sameer Gadhia’s falsetto plays perfectly over the band’s jazz, rock, dance rhythms.  Their first studio album Young the Giant is available now.

Another sign of their potential is that they sound great live. They know how to excite a crowd with their energy and they sound like they’ve been playing together for ages. With camera in hand they bring you right on stage in their YouTube videos. Here is their rock anthem, “My Body” live at Slims.

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First Look: Alice Skinny in Jupiter with Studs

Posted by The E on May 2, 2011

Alice Skinny in Jupiter with Studs

If you’re looking for a warm weather jean with a little bit of punch, we are really excited that the Alice Skinny in the wash ‘Jupiter with Studs’ is going on sale this week. Jupiter is a lighter wash with a fresh summery vibe, but we’ve toughened it up with tiny metal studs on the Glory pocket. You can find this one at Code C in Los Angeles or at E Street Denim in Chicago. Just in time for the windy city’s big thaw!

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First Look! Audrey Legging in Black Mamba in C Magazine

Posted by The E on April 14, 2011

Look for the Audrey Legging in black mamba in the “Trunk Show” feature of April’s C Magazine. Black mamba is a fabric treatment that gives the legging a sexy snakeskin look with plenty of shine and texture. We recommend pairing it with a simple tee or tank in black or white to balance (and not distract from) the glitzy look of the pants. We loved the pant so much we named it after the black mamba, the fastest snake in the world and also one of the most venomous.

If you are a Southern California lady, you can find it exclusively at Nordstrom South Coast Plaza, Mission Viejo, Brea or Thousand Oaks, or at Code C in West Hollywood.C Magazine Trunk Show - April

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First Look! Hannah Flare in Enlightened

Posted by The E on April 12, 2011

Hannah Flare - Fall 2011 Lookbook

Here is a first look at the Hannah Flare, a new flare design that exemplifies the 1970′s trend we are seeing right now. It has a light wash and medium weight, and the treament gives the jean a super soft and broken in feel. We chose to give this pant a higher rise, and the front pockets have a “pintuck” detailing, a collection of small folds or pleats that are sewn into place, which you find on a lot of 70′s period pieces.

The Hannah Flare in Enlightened will be for sale exclusively on Shopbop.com, in their ONE by boutique, which they refer to as a “curated collection of singular pieces from established and emerging lines”. This design will retail for $220 and will be available starting next month.

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First Look! Ryder Motorcycle Jean

Posted by The S on January 29, 2011

Ryder Motorcycle Jean
We just finished the Fall Lookbook shoot and it is so exciting to see all the new styles come to life!  Here’s a sneak at one of our favorites, the Ryder Motorcycle Jean in the wash “Epic.”  The wash is smooth and refined, but the detailed stitching on the knees looks so gritty and tough.  Good thing the model is size twig – otherwise someone definitely would have stolen these off the set.

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