Category Archives: News

Habitual Honors Denim Day

Posted by The E on April 24, 2013

Denim Day

Now in its 14th year (held on April 24th during Sexual Assault Awareness Month) Peace Over Violence has organized Denim Day in LA, NYC and USA. Under POV’s leadership, Denim Day has grown into a national movement.   In 2011, more than 2 million Americans participated in Denim Day.  It is a rape prevention education campaign, where community members, elected officials, businesses and students are asked to make a social statement by wearing jeans as a visible means of protest against misconceptions that surround sexual assault.

Denim Day recalls an Italian court case that sparked international outrage when judges did not convict a rapist because the victim wore jeans.  The judges ruled that because the victim was wearing tight jeans, she must have helped her attacker remove them, thus implying consent.

Support the cause by wearing your favorite pair of jeans today!  To find out more information about Denim Day or donate visit Denim Day’s website. We can help the cause one pair of jeans at a time!

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You're Invited! HABITUAL & +Beryll's Spring Event This Wednesday in Santa Monica

Posted by The E on April 8, 2013

Sample Sale

Now that Spring break is over and the kids are back to school (almost), treat yourself to a break by coming over to another special sample sale event with +Beryll in Santa Monica this Wednesday, April 10! Sip a little bubbly, indulge on some snacks and stock up on some stylish jeans and more. We would love to see you there.  Please share and forward the information to all of your friends too! RSVP to

April 10, 10am-6pm

Where: 908 Colorado Ave, Santa Monica, 90401

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TODAY: Madison Boutique 224 Trunk Show

Posted by The E on March 13, 2013

Madison Boutique 224 Trunk Show

Calling all New Jersey Habitual fans! Madison Boutique 224 is hosting a spring trunk show today from 3pm-8pm! Shop your favorite Habitual styles and get 20% off your entire purchase while enjoying cocktails and hors d’oeurevs! Hope to see you there!

Location: 224 Fairview Avenue, Westwood, New Jersey 07675trunk show

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2013 Grammy Awards Highlights

Posted by The E on February 11, 2013

Last night’s 55th annual Grammy Awards was truly a night to remember, but here are our two favorite moments of the night.

Rihanna showed up in a stunning bold red gown by Azzedine Alaia. We can’t get enough of the color and the amazing train on the dress. Not to mention her gorgeous her ombré hair!

Rihanna at Grammy's
Justin Timberlake, who hasn’t released an album in seven years, gave a showstopping performance of his new single “Suit and Tie” with Jay-Z. JT looked as classy as ever! After the Grammy Awards performance, JT gave a post-Grammy at a sold out concert at the Palladium AND released a new track, Mirrors, from his new album “The 20/20 Project,” which is set to release on March 19.  We cannot wait to hear the rest of the album!
Justin Timberlake at Grammy Awards

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Vogue's Jeanius Video of the Week: Alice Skinny jeans in Chianti

Posted by The E on February 5, 2013

We are so excited to be featured in Vogue‘s Jeanius video of the week, a video guide to the smartest denim, with out Alice skinny in Chianti and Director of Special Events Sylvana Ward Durrett! Sylvana looks amazing in our Alice Skinnys and we love how she paired the jeans with a simple yet sophisticated blouse and heels. She pulls of a fresh, trendy and professional look, even if she may have borrowed outfit inspiration from Miranda Kerr! Watch the video here:

Where to find your own pair: Scoop NYC

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Sydne Style's Lucky 13

Posted by The E on January 8, 2013

Lucky 13

Does this face look familiar to you? Well, if you don’t already recognize her from her fabulous blog “Sydne Style,” we also interviewed Sydne Summer on The Habit  this past summer in our 5 Questions column! To ring in the New Year, Sydne decided to show her gratitude to her readers by giving them the chance to update their own wardrobe through Sydne Style Lucky 13 – and this includes you too! Over the past week, Sydne has already given away amazing pieces of clothing and accessories from some of her absolute favorite brands, and there are still a few days left!  Look out for Habitual over the next couple of days on Sydne Style for your chance to win your own new pair of jeans!

More about Sydne Style Lucky 13: Every day a new contest will open at 5am PST and the lucky winner will be announced that evening at 11pm PST. Make sure to enter daily for your chance to be one of the Sydne Style Lucky 13.

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Fashion Girls For Humanity Holiday Sale in Los Angeles

Posted by The E on December 13, 2012

Fashion Girls For Humanity

Two weeks ago, we participated in a special holiday sale with Fashion Girls For Humanity and HATCH to benefit communities who have been affected by Sandy through Architecture for Humanityand Waves for Water in New York. The sale in New York raised approximately $120,000. This weekend, Fashion Girls For Humanity will be hosting another special holiday designer sale where proceeds will also be donated to Architecture for Humanity and Waves for Water. But, for the first time, the sale will be in Los Angeles on Saturday Dec. 15 and Sunday Dec. 16 at the Cooper Design Space.

Habitual is honored to participate in the Los Angeles sale too, along with 100+ other designers that have committed to participating by contributing 100+ rolling racks worth of clothing from their collection, some creating exclusive items for this special sale.  The sale will include women’s wear, menswear, accessories and jewelry, and all items will be offered at 50% or more off of the retail price.

Fashion Girls For Humanity was started in the wake of the 2011 Great East Japan Earthquake and Tsunami Disaster by fashion leaders in New York. And today, the organization has evolved its mission to bring evolved its mission to bring humanitarian services and funds to communities in need – not just Japan – through its global network of fashion, and design industry professionals.

If you are in the Los Angeles, please stop by and shop for a great cause!

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Nylon Pop-Up Shop

Posted by The E on December 11, 2012

Nylon Pop Up

This holiday season, NYLON is hosting a Pop-Up Shop in New York, which is quite the unique VIP shopping experience. It started last Friday, and since you’ll find some of our favorite merchandise there, we stopped by and took a few photos on the opening day! Nylon has created a space that makes shoppers feel as though they are on the set of an exclusive NYLON photo shoot.  When we walked into the space NYLON truly made it feel like the pages of the magazine came to life – the merchandise is set up amazingly! They also created a custom bar that features everything you need to complete DIY fashion projects and the latest beauty trends. We had so much fun – it’s open until December 18, so if you are in the area be sure to stop by!

Nylon Pop Up

Nylon Pop Up

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Sample Sale to Benefit Communities Affected by Hurricane Sandy

Posted by The E on November 27, 2012

Fashion Girls For Humanity

In response to Hurricane Sandy, we are participating in a special holiday sale with Fashion Girls and HATCH to benefit communities who have been affected by Sandy through Architecture for Humanity and Waves for Water. There is one more day of the sale – so if you are in the area, be sure to stop by for a great cause! Here are some photos from today at The Bowery Hotel.


Fashion Girls for Humanity

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Holiday Sale – This Wednesday in Santa Monica!

Posted by The E on November 26, 2012

Holiday Sale

Just in time for the holidays, this Wednesday, November 28 from 10am – 6pm, we will be having a holiday sale with +Beryll! You can receive up to 80% off apparel and accessories! We’d love to see you there, and if you can attend, please RSVP to Happy Shopping!

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