Category Archives: News

Denim Day in LA & USA

Posted by The E on April 27, 2011

Denim Day 2011 Poster

Peace over Violence has declared today, Wednesday April 27, as Denim Day in LA & USA. The campaign aims to raise awareness of and prevent rape and sexual assault by asking members of the community, including public officials, students and business people, to wear jeans today as a way to show their support for the cause.

The organization chose denim to make its statement because of an Italian court case from 1990, in which a 45-year-old driving instructor raped his 18-year-old student. After an initial conviction, the man was later let off by the Chief Judge of the Italian Supreme Court, who cited that the jeans she wore were so tight, that the girl had to help the rapist remove them, and therefore it must have been consensual. The women in the Italian Parliament showed their outrage for the decision by wearing jeans to work.

The website also has some astonishing statistics about sexual assault in the US and around the world. If you aren’t already wearing denim, get home during lunch and show your support!

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Martin Messier's Sewing Machine Orchestra

Posted by The E on April 25, 2011

Martin Messier

Composer, performer and video artist Martin Messier produced this audio and light show using eight Singer sewing machines from the 1940’s. The concept connects various parts of the machines to a computer, which then outputs the sound and video elements of the orchestra. We loved that Martin was able to elicit a complex (and much more pleasing!) expression from a machine that typically only creates one note. You can be sure that walking by the sewing machines in the HABITUAL factory does not sound quite like this!

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News: Louis Vuitton Animal Displays

Posted by The E on April 22, 2011

Louis Vuitton recently selected propmaker and artist Billie Achilleos to create a series of small animals using genuine Louis Vuitton leather and hardware. The animals were first presented as a window display during the opening of their Bond Street location in London, and became such a hit that they showed them again at the New York flagship. Most recently, Achilleos created an additional 4 animals using small Louis Vuitton leather goods for the brand’s AW11 press event in Paris this week. Can you find the Easter Bunny?

Louis Vuitton Rooster

Louis Vuitton Frog

Louis Vuitton Crab

Louis Vuitton Rabbit

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News: Fashion Names Team Up for Japan Relief

Posted by The E on April 11, 2011

Fashion and Friends for Japan

The Council of Fashion Designers of America (CFDA) has teamed up with to create Fashion & Friends for Japan, an online auction offering one-of-a-kind fashion experiences from several of New York’s biggest designers. All of the proceeds will benefit the Japan Society, a disaster relief fund to aid victims of Japan’s recent earthquake and tsunami. Anyone can bid on packages including a bespoke suit from Tom Ford, an invitation to an upcoming Vera Wang fashion show plus a backstage meet-and-greet, a stay at Diane von Furstenberg’s home in the Bahamas, tickets to the Victoria’s Secret fashion show, a full day Tory Burch experience courtesy of the designer, and much more.

Charitybuzz is a fundraising platform based in Manhattan that specializes in using popculture and technology to benefit non profits. Bidding for the Fashion & Friends for Japan auction is open from now through April 28th. If you have been looking for a killer fashion experience that’s not sold in stores, now is your chance!

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Five Key Inspirations from Balmain under Christophe Decarnin

Posted by The J on April 7, 2011

As I had my morning cup of coffee at the office today, I came across the announcement that Christophe Decarnin would be leaving his post as Creative Director of the legendary French fashion house Balmain. My heart dropped, and I felt a great sense of loss as I read the disappointing news. There was no reason or statement from the brand, just reports that they were parting ways because Christophe and the owner of Balmain were not seeing eye to eye on the future direction of the company.

Since the Fall 2008 collection, I have followed Balmain closely, taking cues on what have been some of the hottest silhouettes in fashion. Decarnin has really helped to reshape how we think of styling and designing. He helped to reinvigorate a stagnant denim industry with exciting new styles, wash treatments, coatings, zippers and even leather. Without his influence, many of us in the denim industry would not have had a very easy time weathering the recession.

In honor of his work for Balmain, we have pulled five of our favorite runway looks from his tenure, each representing a key trend or concept that has continued to influence the HABITUAL line, in no particular order:


Balmain - The Moto Pant - Fall 2011

2. METALLICS, including leather and coatings on denim (FALL 2010)

Balmain - Metallics - Fall 2010

3. LEATHER (FALL 2008)

Balmain - Leather - Fall 2008


Balmain - Shoulder Pads - Spring 2009


Balmain  - Military Mixed with Rock & Roll - Spring 2010

I can’t say enough about the quality, detail and innovation that Decarnin brought to the house of Balmain. I’m sad to see him go and wish him well.

-Jennifer Wojinski, Design Director, HABITUAL

*Images courtesy of Stylesight

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