Better Cotton Initiative
Habitual is committed to improving cotton farming practices globally with Better Cotton. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
We are committed to sourcing 50% of our cotton as Better Cotton by 2026.
About Better Cotton
Better Cotton's mission is to help cotton communities survive and thrive, while protecting and restoring the environment. By buying cotton products from Habitual, you're supporting the Better Cotton Farmers who use water efficiently, care for soil heath and natural habitats, reduce use of the most harmful chemicals and respect workers' rights and wellbeing. For more info, visit bettercotton.org/learnmore