OUR STORY

At HABITUAL, we love to see a woman at ease with herself and her style.

Since 2001, we've stayed true to clean lines and tailoring that flatters and impresses no matter how long your day, night, or impromptu getaway weekend lasts. We’re about new takes on old classics in feminine palettes well-suited to chase whatever lies ahead.

We focus on contemporary silhouettes that bring balance to pieces you already love — and will stay fresh and on-trend season after season.

It’s clothing that shows how effortlessness pairs perfectly with precision and architectural details. A meditation in elevated taste and the aura of indigo, HABITUAL is for those who find strength in simplicity.

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